Model outputs are only useful if people engage with them. We can design for the engagement in data presentation, not just the accuracy.
A perfectly accurate model that nobody looks at changes nothing. The gap between a correct prediction and a better decision is sometimes a presentation problem.
We design the layer between model output and human action: dashboards that surface the number that matters without burying it in noise, visualisations that make a trend legible at a glance, and — where it fits the audience — gamification mechanics that turn passive reporting into something people actually check.
This isn't decoration. Leaderboards, streaks, and progress framing are behavioural tools with real evidence behind them, and we use them deliberately, matched to what drives the target audience.
Just like how models perform better when you make the job easier for them, the more digestible data and relationships are, the more effective decision makers and data consumers can be.
How we approach it
Identifying who's looking at this, how often, and what decision it can affect. A dashboard for an executives' weekly review versus one for a frontline daily check needs a different design and emphasis.
Choosing the chart, layout, and hierarchy that make the key number legible in seconds or intuitive to find — informed by what the data actually needs to show, through conversations and interactions with the users.
Where it fits — leaderboards, streaks, milestone framing — designed around the specific behaviour we're trying to encourage, with attention to fairness and avoiding misaligned incentives.
Building the interactive dashboard or presentation layer, then confirming how people actually use it compared to how we expected them to, and adjusting as necessary.
Measuring usage so adoption is informative, not assumed. Documentation and design system handoff so your team can extend it without us.
What it looks like
Engagement leaderboard
The same underlying metric, framed as a leaderboard — engagement follows.
Tell us who needs to see it and we'll scope it together — no obligation.
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